Vetcare Oy announces the renewal of its Board of Directors following the General Meeting and organizational meeting held on June 10, 2025. The updated board strengthens the strategic development and continued growth of this family-owned company.
The new composition of Vetcare’s Board of Directors:
Kalle Ruuskanen, Chair of the Board
Kalle Ruuskanen has been a member of Vetcare Oy’s Advisory Board since spring 2022. He is an experienced strategist and change management expert with a strong background in developing consumer businesses, particularly focusing on customer experience and concept design. He has previously contributed to brand renewals at companies like Kotipizza Group and Jungle Juice Bar and has served on their boards.
Thomas Hoyer, Vice Chair
Thomas Hoyer continues as Vice Chair for this term. He brings significant experience from various executive roles, including publicly listed companies and international operations.
Saara Wuori, Board Member
Saara Wuori remains a committed board member, representing the Kärkkäinen family. Her deep understanding of Vetcare’s history and family-owned values continues to support strategic decision-making.
Maija Heinonen, Board Member
Maija Heinonen represents the Heinonen family on the board. Her expertise in legal matters strengthens the overall competence of the board.
With this renewal, the board grows by one member. Simultaneously, the current operations of the Advisory Board conclude.
Vetcare Oy warmly thanks Kalevi Heinonen for his dedicated and impactful contributions as Chair and member of the board. While stepping down, his vision and passion for product development will continue to guide Vetcare's future.
With the renewed board, Vetcare continues its dedicated efforts to advance animal welfare and sustainable business growth, staying ahead by a snout.